Keyword & Competitor Research

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Before you run ads, write content, or build landing pages, you need to know who you’re up against and what people are actually searching for. Keyword and competitor research gives you the data to make smart decisions and helps you avoid wasting time on guesswork. We dig into what your audience is looking for, what your competitors are ranking for, and where the real opportunities are hiding.

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Our Process

Discover what your audience is searching for

We begin by identifying the terms and phrases your ideal customers are using online. This includes high-intent search queries, long-tail keywords, and broader topics that signal interest. We look at volume, difficulty, and commercial intent to prioritise the ones that matter.

Analyse your competitors and their strategy

Next, we review who’s showing up in search results and paid ads. What keywords are they targeting? What kind of content are they publishing? Where are they strong, and where are the gaps? This gives us a real-world view of what’s working and what’s missing in your niche.

Deliver a focused plan you can actually use

We don’t hand over a bloated spreadsheet and call it a day. You’ll get a clear, structured report showing which keywords to go after, what kind of content to create, and how to position yourself against competitors. It’s practical, prioritised, and easy to act on.

Frequently Asked Questions

How is this different from using a keyword tool like SEMrush or Ahrefs?

Those tools are great, but they give you raw data. We go further by interpreting that data in the context of your business. We filter out the noise, focus on strategic intent, and connect the dots between keywords, audience behaviour, and your actual goals.

Do you include both paid and organic keywords?

Yes. We look at opportunities for both SEO and paid ads. That way, you’re not missing out on high-intent search terms that could bring immediate results through advertising while you build long-term rankings.

Can this help me write better content?

Absolutely. Once you know what your audience is looking for and how competitors are positioning themselves, it becomes much easier to create content that stands out. We’ll highlight content gaps and opportunities so you know where to focus.

How many competitors do you analyse?

Usually between three and five direct or relevant competitors. We choose those based on who’s ranking for your key terms or competing with you for visibility, not just based on who you consider a rival. We want to show you what’s happening in the real search landscape.

What industries do you work with?

We work best with service-based businesses, B2B companies, consultants, agencies, and local providers. If your business relies on people finding you online, we can help you understand the search space and claim your share of it.

How do I know if this is worth it for me?

If you’ve ever felt unsure about what keywords to target, how to structure your campaigns, or where your competitors are beating you online, this service gives you clarity. It’s a foundational step for anyone serious about improving their digital presence.

Do I need to be running ads or have an SEO strategy already?

Not at all. In fact, this is often the best place to start. Whether you’re planning your first campaign or trying to get more from an existing one, we help you get aligned before you invest time and money in execution.

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“Flowstate Digital completely transformed our online presence. Their expertise in automation and lead generation has saved us hours of manual work, allowing us to focus on what really matters—growing our business. Highly recommend!”

“SEO Results That Speak for Themselves”

“We were struggling to get visibility in search engines until we worked with Flowstate Digital. Amit and his team developed a smart SEO strategy that boosted our rankings and brought in more organic leads than we ever imagined. A total game-changer!”

“Seamless Digital Transformation”

“I was skeptical about automation at first, but Flowstate Digital made the transition effortless. They set up a CRM and automated email follow-ups, reducing our response time and improving client engagement. Now, I can’t imagine running my business without it!”

“Beyond Just Marketing – A Full Digital Strategy”

“What impressed me the most was how Flowstate Digital didn’t just optimize our website but looked at our entire digital ecosystem. They helped us refine our messaging, automate lead nurturing, and even implement AI-driven customer support. The results? Higher conversions and happier clients!”

“Professional, Insightful, and Easy to Work With”

“Amit and the Flowstate team truly understand how to integrate digital solutions into a business. They don’t just sell services—they partner with you to ensure long-term success. If you’re looking for digital transformation experts who actually care, look no further!”

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Custom Plan

Your business is unique your marketing should be too. We craft custom digital marketing strategies designed around your goals, audience, and industry challenges. Whether it’s lead generation, conversion optimisation, ad performance, or automation, we build solutions that deliver real results.

Training Sessions

Empower your team with expert-led, in-company training sessions tailored to your business needs. From digital marketing and automation to SEO and AI-driven strategies, we equip your staff with the skills and knowledge to drive productivity and growth. Enquire now to train your team and stay ahead in the digital landscape.

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